In the News

January 10, 2011

Look no further, Michael Bethke is the man with a plan. The day after the Santa Cruz County Fair ended in September, Bethke did a full assessment of the annual event, which saw upward of 70,000 visitors in 2010. The attendance nearly broke records, but Bethke had already settled on a new goal: 100,000 attendees the following year.
October 30, 2010

California Giant Berry Farms CEO Bill Moncovich and Santa Cruz County Fair director Jody Belgard Akimoto have been named the man and woman of the year by the Pajaro Valley Chamber of Commerce and Agriculture.
September 20, 2010

The Santa Cruz County Fair wrapped up in full form Sunday after nearly a week of entertainment, competitions and livestock events.
September 20, 2010

An estimated 43,000 people attended the 125th annual Santa Cruz County Fair this year, exceeding organizers’ expectations and beating previous years’ numbers by more than 5,000, fair manager Michael Bethke said Monday.
September 18, 2010

“Y’all thank you can ride this bull?” Braxton Adams of Morgan, Utah, asked the the crowd at the Santa Cruz County Fair Thursday night as they closed in around him and his “animal” — a mechanically driven gyrating seat with a saddle on it.
September 17, 2010

This weekend marks the culmination of over a year of work on the part of thousands of talented people here in Santa Cruz County. For the first-timer, the Santa Cruz County Fair is almost sensory overload. For those seasoned veterans, most of the favorites are back year-after-year.

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